Designed in Great Britain | Made in Italy
sales@luellafashion.co.uk
+ 44 (0) 1454 238940
Designed in Great Britain | Made in Italy
sales@luellafashion.co.uk
+ 44 (0) 1454 238940
Register as a Luella Stockist
Thank you for applying to become a Luella stockist. The information you have provided helps us to ensure that there is no conflict with any of our current stockists and that our brand is compatible with the other brands sold in your store.
It can take up to 48 hours to approve your application, and sometimes longer if your application is made over a weekend. However, we will endeavour to deal with your application as quickly as we can.
Once you are approved as a stockist, we will provide you with the requisite information to allow you to access trade prices on our website. In return all we ask is that your first order consists of a minimum of 2 items per style and is for a minimum of 10 pieces. Orders can be placed online or by e-mail to sales@luellafashion.co.uk. Please put your Trading Name in the subject line of the email.
Orders placed before 1pm are usually despatched the same day subject to payment on a proforma basis. Orders placed after 1pm are not guaranteed for next day delivery but will be despatched the following day, subject to payment.
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will be charged on a proforma basis.
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
Trading Terms & Conditions
By placing your first order with us you are agreeing to our Trading Terms & Conditions therefore please read the information below carefully.
“Luella”, “we”, “us” means Luella Fashion Limited
“You” “Your” “Yours” means the Trade Customer to whom each sale relates
“RRP” means Recommended Retail Price
Orders
After you have placed and paid for your first order with us there is no minimum order, either for quantity or value, for any subsequent and continuing orders.
Returns Policy
Our Returns Policy is set out on each proforma or invoice we send you and is as follows:
PLEASE INSPECT ALL GARMENTS IMMEDIATELY UPON RECEIPT OF YOUR ORDER. ANY RETURNS MUST BE MADE WITHIN 7 DAYS FOR A FULL CREDIT OR REFUND. RETURNS AFTER THAT TIME WILL NOT QUALIFY FOR A CREDIT OR REFUND EXCEPT IN EXCEPTIONAL CIRCUMSTANCES. WE CANNOT ACCEPT LIABILITY FOR ITEMS DAMAGED WHILST ON YOUR SHOP FLOOR NOR CAN WE ACCEPT LIABILITY FOR ITEMS AFTER THEY HAVE BEEN SOLD BY YOU.
All stockists are advised to read our Garment Care Guide and to ensure they are familiar with its contents when advising their customers about how to care for Luella products.
Please telephone us on 01454 238940 if you wish to make a return. We will provide you with a Returns Number and discuss with you the best method of returning the item(s) to us. We will refund standard second class postage (not signed for) charges only unless we have expressly agreed with you a return by an alternative method.
Please note: where non-fault returns are made without our express consent a re-stocking fee of 15% plus VAT of the value of the items returned will be (i) invoiced to you; or (ii) deducted from the value of any credit note(s) issued to you.
Credit Terms
Credit terms of 30 days net may be offered to customers after a period of 3 months and who are placing regular orders. Until credit terms are offered all orders will be on a proforma basis. All orders being despatched outside the UK (e.g. Eire, the EU, and the rest of the world) will always be charged on a proforma basis. For the purpose of this provision “regular” means at least every 30 days.
We undertake credit checks on all customers and reserve the right to refuse credit where a credit search indicates that offering credit may pose an unreasonable risk that we may not be paid within the requisite period or at all.
We reserve the right to withdraw credit terms where customers exceed the 30-day payment terms. Additionally, we reserve the right to charge interest on all late payments in accordance with the Late Payment of Commercial Debts (Interest) Act 1998.
Legal Title
Title in any goods supplied by Luella will remain with Luella until payment in full has been received by us.
Website Only Retailers
We may decline to trade with website only retailers at our sole discretion. Should we choose to trade with any website only retailers we reserve the right to set a minimum price for any Luella branded garments or accessories that appear on the website. Website only retailers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed. The purpose of this provision is to protect the trade of our Bricks & Mortar stockists, whose overheads are much higher than those of online only retailers.
Online Trading & E-Commerce – All Customers
You may not sell on eBay, Amazon or similar website or any discount website without our express written permission. Bricks and Mortar stockists with their own online trading/e-commerce platforms must adhere to any RRP that we set for any Luella branded garments or accessories.
Home Sellers, Pop Up Shops & Table Top Sellers
We may decline to trade with Home Sellers, Pop Up Shops & Table Top Sellers at our sole discretion. Home Sellers are defined as retailers who trade from residential or non-commercial premises.
Should we choose to trade with Home Sellers, Pop Up Shops & Table Top Sellers we reserve the right to set a minimum price for any Luella branded garments or accessories. Home Sellers, Pop Up Shops & Table Top Sellers who offer for sale Luella branded garments or accessories below the RRP that we have set will have their account closed.
All Pop Up Shops and Table Top Sellers with whom we agree to trade must obtain our express permission sell Luella in advance of advertising any event and venue where they intend to sell Luella branded garments and accessories. This is to avoid any conflict with current Bricks & Mortar stockists in commercial locations where those stockists have exclusivity. This applies to all one-off events including, but not limited to, Christmas markets, other seasonal fairs and sporting events, including horse trials.
Bricks & Mortar Retailers – Moving Premises
Where your trading address changes, and you wish to continue to sell Luella you must contact us before you move to ensure we can still supply you at your new premises. Please note we cannot guarantee that we will continue to trade with you if we have an existing customer in the area into which you will be moving.
Failure to Adhere to our Stockists’ Trading Terms & Conditions
We reserve the right to decline orders and/or withdraw credit terms without notice where trade customers have breached our Terms & Conditions.
Limitation of Liability
Luella shall not be liable for any damage or loss whatsoever and howsoever arising without our prior approval or consent. Such approval or consent shall not be unreasonably withheld provided we are notified of any loss or damage within 7 days of the provision of those goods or services and we are given an opportunity to rectify or make good any faults or defects.
Luella shall not be liable or in breach of contract for the provision of goods or services – or any failure to provide those goods or services - if the damage or default whether wilful or neglectful arises out of the negligence, dishonesty or deliberate breach by or on behalf of individuals, agents or third parties beyond our reasonable control. Similarly, where there has been a failure by you - or any party to whom you sell goods provided by us - to follow our reasonable instructions we will accept no liability for damage or wear and tear.
Force Majeure
Luella shall not be liable for any failure or delay in performing our obligations where such failure or delay results from any cause that is beyond our reasonable control. Such causes include, but are not limited to: power failure, Internet Service Provider failure, industrial action, civil unrest, fire, flood, storms, earthquakes, acts of terrorism, acts of war, governmental action, including government mandated shutdowns or lockdowns in the event of a pandemic or similar risk to health event, or any other action that is beyond our control.
Governing Law
The laws of England & Wales will apply in our contract with you and in all cases and without exception.
These Terms & Conditions supplement the Terms & Conditions for use of our website which can be found here.
At Luella our Cashmere Blend knitwear is manufactured in Italy with Italian yarn. All of our yarns contain up to 30% cashmere, and are blended with either merino wool, or a blend of merino wool and bamboo. The bamboo blended yarn is manufactured especially for us and is exclusive to Luella in the UK.
To ensure our knitwear has a robustness and longevity that doesn’t always come with 100% cashmere, we add up to 10% synthetic fibre to our yarns, which might be polyamide or the metallic lurex yarn that features in many of our styles. Whatever the blend of the yarn, Luella cashmere blend knitwear always has a luxurious quality and feel.
In order to ensure a perfect wear each time it’s important to take care of your garment.
We recommend washing Luella knitwear by hand using a detergent designed for cashmere, wool or delicate fabrics. Baby shampoo can be a great, gentle alternative. You can also launder your Luella knitwear on a hand wash cycle in the washing machine at no more than 30 degrees. For best results place the knitwear in a laundry net and don’t spin at more than 700rpm. Never wring your cashmere garment – lay it out flat on a towel and gently ease it into shape before rolling it up in the towel to squeeze out any excess water. Then lay it out flat on a drying rack or a clean towel.
Whichever method you choose to wash your cashmere, it’s always a good idea to gently de-pill your garment with a cashmere comb before washing it. Cashmere and wool are always prone to pilling – this is nothing to do with the quality of the product, but more to do with wearing it. And if you love it, you’ll wear it often! Pilling is a natural process caused when the fibres in the yarn rub against each other and form small balls. De-pilling your garment regularly will improve its appearance and maintain its longevity. And to ensure your garment keeps it shape, it’s best to store it folded.
Whether you’ve purchased sequined knitwear or sequined linens or cottons, we advise that they should be washed inside out at no more than 30 degrees. If you’re putting them in the washing machine, we recommend using a laundry net to avoid any inadvertent snagging of the sequins on other items of clothing. These garments are made using recycled polyester sequins.
Linens and cottons are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees with a gentle detergent. If your linen is either dark in colour, or bright and vibrant, a cold wash will ensure the colours don’t fade.
Viscose and rayon are natural fibres and can have a tendency to shrink if washed in water that is too hot. We recommend machine washing at no more than 30 degrees on a hand wash cycle with a gentle detergent. If your garment is delicate turn it inside out and place it in a laundry net.
As the year cycles its way around, the wardrobe’s looks start to meld into each other before a strictly seasonal style becomes dominant. Winter is all about getting snug and warm to browse the Christmas markets and get ready for whatever the British weather has in store – snow, chilly winds and rain.
In some ways, that makes it easy to choose an outfit for a given day. Layer up, pull on a jumper and put on your best coat and hat before heading out. But in others, it can bring a few minor fashion dilemmas. After all, you’re probably not spending all your time in the chill winter air. You’ll be sitting in cars and on trains, you might be in an office, or popping in and out of shops, and there are all those social functions to think about, where the heat will inevitably be turned up to 11.
At Luella, we recognise these issues and know a simple way to turn them all into smashing opportunities for you to beat the freeze while still turning heads when you walk into a cosy room. It’s called cashmere.
But why is cashmere such a perfect fabric to coast through the winter months in comfort? Let us count the ways.
If you’re interested in where cashmere comes from and why it has been such a prized yarn for so long, get yourself a coffee and read about its marvellous history and qualities. In a nutshell, it’s one of nature’s gifts to us, courtesy of the goats that evolved in mountainous environments that make the Christmas market feel like the Mediterranean.
The goats have developed two distinct types of hair. One is the shaggy, coarse layer that you’ll see when you look upon them; the other is a soft, incredibly insulating layer that sits close to the skin, underneath the external hair. That is the layer that is used in cashmere wool. What adds to its value is that it is seasonal, and can only be harvested when the goat moults in late spring. This is also why it’s considered an ethical product – the industry only uses what would be discarded by the goats anyway, so it’s all about timing.
In many ways, cashmere wool is similar to the down found on birds – its primary function is warmth. It achieves this by having a microscopic structure that traps warm air between its fibres, rather like the way a sponge holds onto water. This cushion of air slows the speed at which heat leaves your body, and since you’re always producing heat, that’s enough to keep you toasty warm.
We mentioned that the way cashmere traps warm air slows the rate of heat loss down – it doesn’t stop it. And that’s an important property. Because as the warm air eventually escapes, it takes with it the sweat and aromas that your body produces, keeping you fresh and dry. If you’ve ever worn a top that doesn’t let air flow freely, or if you have worn too many layers, you’ll know exactly what this feels like. It’s doubly uncomfortable, first because you feel all hot and damp, but also because the last thing you want is to take your coat off when you arrive at your destination!
Because cashmere is such a good insulator, you might only need one layer underneath and a coat on top, and you’ll be perfectly warm. That helps you stay at just the right temperature to be comfortable – not too warm, not too cool – and perfectly dry.
Not many people would want to wear clothes made of sheep’s wool directly against the skin for one simple reason – it can be itchy and irritating. Most of the time, that isn’t a problem because you can simply layer with a cotton top underneath. But that can still limit you to a long-sleeve underlayer if you’re wearing a traditional woollen jumper or cardigan.
Cashmere doesn’t have that problem at all. It’s made of a radically different type of hair, one that’s not scratchy, even against somewhat sensitive skin. That means you can wear it as a single layer, or just have a vest, slip or T-shirt underneath it for a little more insulation. Combined with its warmth and breathability, it’s the perfect layer for when you’re popping in and out of shops, your home or your office from the cold street outside. And, of course, you’re being treated to a wonderfully soft sensation against the skin all along.
Warm yet light; soft yet structured; airy yet covering – it all adds up to a really versatile fabric to make the complete range of winter clothing from. Whether you’re wearing a delicate cashmere cardigan over your party dress or wrapping up for the frosty dog walk, the cashmere garment will always look and feel sumptuous and perfectly appropriate to the activity you’re taking part in.
That’s one of the true beauties of this wonder fabric – it bridges the gap between traditional woollens and lighter alternatives such as cotton knit. And that means you’ve got options when it comes to choosing what to wear. Over a broad range of temperatures, you’ll be comfy and warm, and because it’s such an exquisite yarn, you are never going to look underdressed whether you are inside at a social event or outdoors braving the evening chill.
Pair your cashmere jumper with your favourite jeans or canvas trousers and you’ve got a laid-back look that holds its own when you can see your breath but it’s not shiveringly cold. Wear a roll-neck cashmere top with a long floral skirt and boots for the ultimate in Bohemian chic. Or wear a cashmere cardi unbuttoned to the belly with a light T-shirt or vest underneath when you mean business and need a space to breathe.
Admit it, you look forward to winter more than any other season because it’s all about wrapping up warm and indulging in some festive cheer. Winter certainly gives autumn a run for its money when it comes to the sheer romantic joy it brings, and the sweet memories it evokes. And the clothes you’re wearing just add to the magic – so why not choose the absolute best when you’re looking for a real Christmas jumper?
Cashmere gives you all the best elements of winter wear – cosy warmth, huggable softness and style that pushes the boat out a little. That’s what makes it the perfect fabric not only for jumpers, cardigans and tank tops but for scarves, hats and gloves too.
And of course, if you’re giving a Christmas gift of knitwear add a sequin jumper link to someone you love, you can’t go wrong with a beautiful, luxurious knit made of this most lustrous of fabrics. They’ll really know you care when they feel it against their skin!
Cashmere is always really expensive, right? Well, not necessarily. If you’re talking pure cashmere, harvested from wild goats living in the Himalayas, then yes, you can expect to pay top dollar for it. But the modern industry is based on responsible farming of goats – a healthy lifestyle promotes healthy coats and better quality wool. So there’s a saving there.
But garments don’t always have to be made from 100% pure cashmere, either. With good blends, you can keep the benefits of cashmere but make the money go further. Our cashmere blends are barely distinguishable from pure cashmere and make for longer-lasting clothes that are easier to care for.
Another way to save is to check out our Last Chance section – it’s where we offer last season’s clothing at great discounts so we can make room for the new lines. As you might well get five years or more out of your cashmere sweater, what’s a couple of months? It’s a perfect place to look if you’re getting a gift for Christmas or a special birthday. And if you are looking for an inexpensive cashmere gift for someone in your life who needs a touch of luxury, have a look through our accessories section for cosy scarves and gloves.
Because we specialise in cashmere knitwear, we can almost guarantee that you are going to find the perfect top in our collection. We’ve got all the styles covered, so whether you’re looking for a traditional jumper, a tank top, a hoodie, loungewear or a batwing, you’re going to find one here among our magnificent range of vibrantly coloured knitwear.
A popular classic is the Fair Isle Jumper, with its repeating geometric pattern knitted into the chest and upper arms. Inspired by the Shetland knitwear that has kept many a sailor, herder and, yes, shopper snug and warm for years on end, you’re going to look fantastic when you pull it on with jeans, whether you’re out and about or pottering around the house.
A slightly more modern look is the zig-zag cashmere sweater, which we call Ziggy. It’s a striking top, and not only because it features a design resembling a lightning bolt on the front – the contrast between the main body and the design really makes it stand out, and so will you, whenever you wear it. It’s also available in ivory and black designs.
Luella’s clothes are famous for our star designs – you can often tell it’s one of ours the moment you see the celestial feature on the front. And our collection continues to grow. Now, you can get a supremely comfy cashmere hoodie featuring the star motif, and we think you’ll agree it’s the ultimate in laid back luxury. Or how about a magnificent multi-coloured star embedded into the front of your top? With the Nova Star Jumper, it’s yours to show off and let everyone know what a dazzling person you are. You can get it in blue with a pink-dominated star, too. The Harper Jumper has three stars balanced across the chest with motion features making them look like shooting stars – definitely one to wish for.
That’s just the tip of the iceberg when it comes to the collection. The good news is that if you find yourself on that iceberg in our cashmere knitwear, at least you’ll know you’re keeping warm – and unflappably stylish, of course!
